China (Shanghai) International Gold, Jewellery & Gem Fair, the World Gold Council, China Eastern and Central District manager MAO Wen, .
Miss Mao Wen first analyzes the status and characteristics of the gold jewelry market in China, she said that the upward trend in demand for gold in China reached 253.1 tons in 2005, representing an increase of 8.2% over 2004; including jewelry consumer demand 241.4 tons, representing an increase of 8% over 2004, ranking third in the world after India and the United States, more than now ranks third in Turkey. 24K gold jewelry still accounts for a major position in the gold jewelry market, the market share of 85%, but she stressed that the recent two years, the rapid growth of K gold jewelry market, an increase from 5% in 2003 to 11 in 2004 %, and then rose to 2005, 15% of K gold gold market has become the new growth point. But Mao Wen Chinese gold market surviving in product design, show the form, the way to promote the homogenization, and the connotation of the brand positioning is unclear, described as
narrative of l-bit third gold demand big country status, analysis of the new features of the K gold jewelry rose rapidly after Mao Wen manager of the World Gold Council in the promotion of China's gold market new ideas. She said, one of the ideas To this end, the Association of consumer demand is made in-depth and meticulous research, found a new consumer mentality of female consumers. Their independence and self-confidence in enhanced; their pursuit of quality of life, the pursuit of enjoyment the self values on the rise; They want to control their own lives, not only has a strong self-awareness, and hope to show others self, as a work and social means Therefore, they want to shape a way to improve and change their status and cheered a positive image of their mood, this to others Thus, gold jewelry can play an important role from which they will be goldsmiths produce a strong emotional attachment to cherish pass emotional factors. They tend to day-to-day wear gold ornaments, like exaggerated, eye-catching design, especially on important occasions, they will be more to the performance of self goldsmiths' under a large crowd to show their charm. Is the most brilliant flashes of gold to show off.
goldsmiths can up to show off the role is MAO Wen accordingly optimistic about the market prospects of China's gold ornaments. She also stressed that China's gold ornaments varieties in style must closely follow, but can not lag. Varieties and shapes of gold ornaments, she said, to be able to express the emotions of the Chinese female consumers and a unique personality. They demand design and manufacture of creative, unique, and follow your heart to walk rather than new new products to follow the traditional model go, this is an important issue in the face of China's jewelry industry. World Gold Council to promote the K-gold18K gold jewelry, start the new ideas 18K gold sales ratio, China's jewelry market has doubled, can be described as a big harvest.
2006 World Gold Council to continue in China to promote K-gold. The the hair text promotion manager 2006 summarized into five optimization strategies: One is to optimize the product, the introduction of the K-gold18K goldsmiths Italian fashion, in order to attract and expand consumer groups; optimization path love, Shenzhen Kang, Guangdong Hao two major 18K gold wholesaler cooperation to comprehensive supply fashion throughout the K-gold goldsmiths; optimize advertising to strengthen communication with the consumer group to establish an emotional, and thus account for the strategic cities of the region; optimize product display, launched specified retailer of K-gold to display props improvement and landscaping; optimize the training of the industry, to enhance industry awareness of K-gold, the Association for the industry to provide the knowledge and training of K-gold, creating a number of gold Shop K- The gold image consultant. , In the four major cities of Beijing, Shanghai, Shenyang, Hangzhou, has been designated by the World Gold Council has 49 K-gold retailers.
K-gold18K gold jewelry promotion, to goldsmiths enterprises to create new business opportunities, and won the praise of the people in the industry. Shanghai Mingpai silver floor, Miss Mao Wen said, in 2006, we have a continuous two K gold jewelry quarter year-on-year sales increase of about 30%, seven-day National Day Golden Week K gold sales year-on-year growth of 35%. The old temple of gold assistant to the general manager of Chinese Banyan also said that this year is the gold jewelry sales Danian, either gold or K gold, are widely favored by consumers, our company's third quarter sales of gold jewelry hit a new high, up an increase of nearly 50%, largely driven by the strong promotion of the World Gold Council. MAO Wen manager in a speech to convey the information of the two K-gold select retailers. These two companies have a certain representation.
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